The Giving of Orders, Mary Parker Follett (1926). The Human Side of Business* Reflections on the human element in business — and insights contained in this issue. 3. Book Review: The Human Side of Enterprise, D. McGregor. McGregor's (1960) The Human Side of Enterprise is widely seen as one of the most infiuential management books ever written (Bedeian and Wren, 2001; Miner, 2003). It was in 1957 that Douglas McGregor first proposed the concept of Theory X and Theory Y in ‘The Human Side of Enterprise’, yet still today his ideas continue to be misunderstood and misused in the field of management. Martha E. Mangelsdorf June 19, 2012 Reading Time: 2 min . In Leadership , edited by David CollinsonKeith Grint and Brad Jackson, 79, SAGE Library in Business and Management. Google Scholar The article reviews the books “The Human Side of Enterprise,” by Douglas McGregor, and “Douglas McGregor, Revisited: Managing the Human Side of the Enterprise,” by Gary Heil, Warren Bennis, and Deborah C. Stephens. The Hawthorne Experiments, Fritz J. Roethlisberger (1941). Pub. The human side of enterprise,. Reviews. DOI: 10.4236/ajibm.2018.812158 702 Downloads 1,241 Views . ... April 9, 1957." A Preliminary Study on the New Generation Employees’ Human Resource Management and Enterprise Sustained Competitive Advantage—From the Perspective of Resource-Based View. HUMAN RESOURCE THEORY, OR THE ORGANIZATIONAL BEHAVIOR PERSPECTIVE. In Proceedings of the fifth anniversary convocation of the School of Industrial Management. The Human Side of Enterprise, Douglas Murray McGregor (1957). A Theory of Human Motivation, Abraham H. Maslow (1943). The Human Side of Management ... nearly 90 years after the whole enterprise got off the ground, Hal Rosenbluth took over the business and reinvented it once again. "The Human Side of Enterprise." Here are the basics of the two theories, according to McGregor's 1960 book The Human Side of Enterprise: Theory X: Negative outlook on workers Management … Description: 30 pages portrait 25 cm: Responsibility: by Douglas M. McGregor. McGraw-Hill, New York (1960/2006), 471 pp. In this issue of MIT Sloan Management Review, several articles bring out that point from different perspectives. Downloadable! McGregor, D. (1957). London: SAGE Publications Ltd, 2011. doi: 10.4135/9781446262344.n3. User-contributed reviews Jianwen Xiao. Date: December 19, 2018 [Douglas McGregor] ... ' proceedings of the Fifth Anniversary Convocation of the School of Industrial Management, Massachusetts Institute of Technology, Cambridge, April 9, 1957." Douglas McGregor's landmark book, The Human Side of Enterprise, changed the path of management thinking and practice by questioning fundamental assumptions about human behavior in organizations. The human side of enterprise in adventures in thought and action. 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